Wednesday luncheon with Michelle Hocking, General Manager, Royal Adelaide Show

Guest Speaker: Michelle Hocking, General manager, Royal Adelaide Show

The Royal Show

With over 20 years of experience as a senior business and marketing professional, Michelle has worked in both the public and private sector and is currently General Manager, Royal Adelaide Show and Wine Show. She spent many years in State Government as General Manager Regional Marketing with the South Australian Tourism Commission, overseeing twelve tourism regions and working closely with regional stakeholders including industry operators, local government and numerous state government agencies.

Other roles within the tourism industry included being SATC Nature Based Tourism Advisor for two years, and Regional Marketing Manager based in the Riverland region of SA for five years. Prior to working in the tourism industry Michelle worked in the banking industry.
Michelle has an Advanced Diploma in Tourism Management, is a Graduate of the Australian Institute of Company Directors – Company Director Course (GAICD) and a Fellow of the Australian Marketing Institute (FAMI).

For the past three years, she has been a mentor for the University of South Australia’s Business Career Mentor Program and, since 2010, has been a board member of the Royal Agricultural and Horticultural Archives and Education Foundations. Michelle also is a director on the boards of the Adelaide Showground Farmers Market, Chadwick Accounting and the SA Tourism Industry Council.

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