Wednesday luncheon with Bronte Eckermann, Director Zing International

Guest Speaker: Bronte Eckermann, Director Zing International

 

Design as Business Strategy - Innovations in Cricket - The Zing Flashing Bails and Stumps - and other things

 

Port Adelaide-based company, Zing International, designs, manufactures and builds the Zing Wicket System for interna8onal cricket matches.

Business owner and inventor, Bronte Eckermann, graduated in Adelaide as an industrial designer in 1988 and has worked in Europe, Silicon Valley and Sydney.

Securing investment in 2011, Zing International launched in 2012 during the 2012/13 Big Bash League and has grown export markets and proliferated through all forms of the game from T20, 50 over and Test Cricket.

Zing flashing stumps and bails work through an innova8ve-patented sensor system in each end of the bail that flashes coloured lights the millisecond both ends of the bail lifted from the stumps.

The revolutionary product has solved a common problem where it can be difficult to determine on a TV replay if both ends of any bail have lifted from the stumps and, therefore, if the batsman is out.

Zing International now manufacture 90 per cent of the Zing System in Australia, leveraging digital design and manufacturing to maintain quality control and create new jobs for the state.

 “Our aim is to provide innovative technology that enhances the game and maximises the entertainment factor at all levels.”

 

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